Tips on Logo design.

medialoper logo(c) 2005
Logo Design Aaron

I designed this logo a while back. In general For this logo I went against some logo deisgn rules…Â but if it looks good, if the concept is catchy and the client likes it than go for it! Very important rule in general about designing logos is that it should be designed in illustrator – vector is ideal for logos. Logos should be no more that 3 colors and they should have little details – Logos should be more iconic as opposed to a detailed illustration. They should be made of solid colors and less gradients. – The solid color rule is more for print – while designing for the web, gradients can be really sleek and give a nice effect. Logos should look good in both large and small sizes – so once you have designed a logo go print it out on a 10cm x 10cm area and another print out on a 2cm x 2cm – if your logo looks good both ways (meaning it sits nicely and you can read the text clearly) – your logo can move on. People will create a logo and spend lots of money doing so only to find out that it is not legible on a business card (now isn’t that sad).Remember this – If you are a creative and talented person than you should know that there are no real rules in logo design these are just a couple basic guidelines which are good to keep in mind while designing a logo – just be creative and do your thing who knows- your logo style may be the next BIG thing.