[Branding] Pass GO get $2,000,000! – Monopoly Revolution in Design & Concept

Originally seen on Yahoo. It’s the 75th anniversary makeover for Monopoly. A classic game moving into the age of technology.  The new version will have no more loose moneys flying around. With fancy Electronic banking and guess what, if you Pass GO you get 2 Million Dollars! Who needs to land on free parking anymore. I wonder how much it costs to buy Boardwalk? Electronic Banking  has been around for a while now, apparently this version will have tighter security, whatever that means. Finally, it’s round!


From a design perspective let’s take a look at Monopoly from past to present…

From 1934 – 1953 apprx – found here



Hey that looks familiar…


A step into the electronic banking era…


Fall 2010 – The Monopoly Revolution with fancy banking a round board!… and hey – notice something missing’? where did the famous mascot go?!


In this image above, I can not see the monopoly mascot, the man with the mustache, where did he go? Maybe give him a haircut and buy him a new suit, (keep the mustache) but hey I think he adds to the Monopoly Identity!


Will he get his place on the Monopoly Revolution Electronic Board game – or has he been sent to Jail? Let’s wait and see! From what I understand, “Monopoly Revolution” will be out this fall for around $35.  If you don’t like the new version – no worries – they will still be selling the old board games for people who are interested.


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