From a Designers perspective – A really good logo takes time and thought to create. Its important to start by doing some serious googling before diving in. Checking out things that are related to the subject at hand. Once you have gathered everything possible – you can print out all you have….and spread it out nicely on a big board on your wall or something. We call this a mood-board.
It gets you in the mood – I guess.
You are now ready to start brainstorming for ideas – This creative process starts from now until something clicks. It can be done alone or with a team. The more people the more ideas. When alone – This process sometimes continues throughout the day – when you waiting for a bus, walking to the shop , or even in the shower . Yes, this can happen anytime. You should definitely have a pad of paper with you to jot down any good ideas that comes up.
Once you have all these beautiful ideas down in writing – its time to convert those to graphical sketches – something with shape and form .
From here – you can move over to Adobe illustrator and you’re ready to put your graphics into vector format with all kinds of cool color combos and stuff – maybe a subtle 3d effect.
This is really the ideal situation for designing a logo. The longer you work on something you will be surprised how much better it with time. So when ordering a logo design or doing one yourself – remember that doing it right may cost more money because yes it takes longer…but results will be worth it.
Don’t get me wrong – Some logos do happen over night – this is usually G-d given luck.
but it can happen.