Remember having fun with Photoshop in to the early hours of the morning – distorting peoples faces and cracking up… this new eye-catching Honda commercial reminds me a little of that. One of those guys also reminds me of Darryl Strawberry from that Simpson’s episode… “There’s like a party in his head – and everyone is invited!” Anyways, Enjoy!
1968 Ad Polaroid instant land camera. The 60 second excitement. I can’t imagine what would happen if today’s digital cameras made you wait 60 seconds before seeing the image. That would cause a lot of excitement.
Have no fear…Even Wilt can fit in the latest VW!. Â See a VW ad from our times:
and if you want to buy the car you can buy it here, y’never know.
Camel Cigarettes: Its interesting how cigarette companies specifically chose doctors to promote the product. Â It would seem that health was a concern for smokers – even back then – and therefore probably ads Â like this would reassure the people it’s not so bad and reduce health concerns.
NOW FOR DRINKS:
CocaCola “coke” Hospitality:Couches used to be pretty small back then – that can’t be a 3 seater. It’s actually nice how in such a casual atmosphere people used to dress so fancy. At least that what it seems like based on this image.
A selected few from the JELLO SERIES: It’s awesome how illustration used to be so prominent in print ads of the 50’s . It’s refreshing to see such nice illustrations while being influenced by todays computer age. Today, hand illustrations are used much less than they could be, I think, when an illustration is done well, it Â could really spice up a project.
I will take you through some basics which I think are essential for a creative ad design. Remember, there are many ways to get the job done and several techniques to get the creative juices flowing. In this article,Â Â I will share one way to go about it and I will include some relevant ideas that you may find helpful.
Before I begin, just to get your brains thinking take a look at these 2 images below,
Pretty creative eh? I do not know who did the work on top, but if you do, you can leave a comment letting me know.
ok…now we can begin.
Make sure you know your audience. Â The company’s main goal is usually to sell something to their target market. Â If you are working for a client who has already done market research for the company, try to get as much information from them as you can. Â If you don’t know who you are trying to attract, it may be hard to communicate. Â If you are trying to sell “Humous” to people in Denver, you will need a different approach then the one you would take while trying to sell “Humous” to people in theÂ middle east.
Focus on 1 selling point: What is the Â company trying to sell? Sometimes it is a product and sometimes it is a service, and sometimes they may be trying to sell a message to the minds of the public ( i.e., an awareness – this is usually for Non-profit organizations) . Write a list of all the product’sÂ selling points. Â There are 2 general paths:
POSITIVE: List the positive points of the product/service
NEGATIVE: List the negative points if Â someone lacks the product/service
The positive path is usually the way to go. Â Now, it’s time to choose the most suitable Â point to focus your ad on. Focus on 1 strong point. Â This point will be your “Selling Point”. Â Which point to choose will depend on the marketÂ researchÂ and other various company factors.
Concept/Brainstorming: Now that you have your “Selling Point”, you need to start brainstorming ideas with this “point” in mind.
This concept done here below is for SOHO high heels. Â I would say that their selling point is that they offer “very high heels“.Â As you can see they focused on that 1 point and they get the message across. With a sense of humor of course. Which is good. People like to laugh (-:
Focusing on more than one selling point could sometimes lead to a mess, so be careful. Some clients would really like to sell everything that they offer in one single ad, which is great, if it was possible, but I think focusing on “one point” and emphasizing that point is the way to go. As they say: “Less is More”. Â People can only grasp a certain amount of information at once. Ok, Â I hope I was clear, now, let’s try doing one of our own. Imagine the company name is WooGlue and for this example your “selling point” is “Very Strong Glue”. Now Spend time brainstorming up a long word list of everything you think of when you hear the word “strong”. Â Even if it sounds weird at first. Â Don’t throw it away till it’s final. You never know what other ideas this can trigger from each word. Then after you have a nice long list of word, you can work on trying to combine some of the “strong” related words that you came up with and the glue itself. The bottom line is to portray the glue to be very strong.
QUICK SAMPLE Â BRAINSTORMING LIST OF things that come to mind when I heard the word “strong”: Superman
Bungee Jumping Cord
ok, for this example, I chose to work with cement. I Â am going to try to creatively combine Â “Cement” Â with “Glue” in an attempt to portray WooGlue as being very strong. Cement is pretty strong – so for this example I will go with it. Â If you can think of a stronger substance that may work even better. Â Glue being as strong as cement is an exaggeration and that is exactly the point that will drive the message home. Now remember, I am doing this on the spot. Â A relatively short time has been spent on this “cement /glue combination” Â The more time you spend, chances are that more ideas will come to you (-:
What came to me was the following concept: A cement mixer Truck with the “WooGlue” Â logo on it and a little glue dripping out of the back instead of cement….and the text could say something like this: “When Cement lets you down. WooGlue”
That is just my example, but the sky is the limit…
Some things to try and play with…
â€¢ UseÂ of sense of Humor
â€¢ Use of Major Exaggeration
â€¢ Be Literal with words
Execution: Once you have the image and copy in your head or in mockup version, it’s time to get into Photoshop and really make this thing look beautiful!
Expanding the Campaign
Now that you have 1 good advertisement down – you can work on a set of ads that follow this same theme by replacing the cement mixer truck for something else. It takes time, thought and research, you will be surprised of what creativity can beÂ achieved.
Remember, there are many ways to get the job done. In this article,Â Â I shared one way to go about it.Â I hope this gives you insight and helps you – when you next approach an ad design/campaign.
If you think you can come up with a better ad for “WooGlue” then create one in Photoshop Â and submit it to PhotoshopCandy Â – I will aim to publish the good ads on Photoshopcandy Homepage.
Interested?Â send me a message
(WooGlue is not a real company – this project is for fun – ENJOY!)
Personal message to you: Thank G-d for the human mind. It’s a gift. Use it wisely. Use it for the good!
How powerful could a bus ad actually be? I think this ad really shows us how far you can push the limits. I really think this is the best BUS ad I have seen in a long time. WOW. Amazing. I had to share it with you. You can click on the image to see a LARGE VERSION.
Advertising Agency: Bates Y&R, Copenhagen, Denmark
Creative Director: Ib Borup â€¢Â Art Director: Peder Schack
Agency Producers: Josephine Winther-Poupinel, Steen NÃ¸hr
Other credit: Erich Karsholt
Found on: http://adsoftheworld.com
ITS A BIG AD! A VERY BIG AD….. Well, some are way bigger then others as you will see below. Check out these hand selected creative BIG advertisements. Before you scroll down, I have added a video you must see, it’s very old, but it’s a classic! here it is…Carlton Draught
All you can eat! and more, lol Trying to entice Austrian motorists to stop off at Oldtimer, a chain of motorway rest-stops.
Timberland and Arnold Worldwide sponsored some New York street art, via leather billboards in Manhattan, Brooklyn and the Bronx.
The billboards are made of boot leather! They were street-treated in â€œliveâ€ sessions, by artists like Alan Ket in Brooklyn.
Reinforcing Back Seat-belting Have you ever heard someone say “Please put on a seatbelt… If we stop fast, G-d forbid, you could fly right through the windshield” This ad really lets you feel that concept!
Formula toothpaste ‘builds strong teeth’ the bottom corner of the poster was removed and fake ties were stuck on to the back to make it look realistic. I like this one.
The American Bloom supermarket used giant real-life looking cakes to promote its Bloomberry muffins.
Diarrhoea treatment Imodium
“No Dropped Calls” T-mobile
The Incredible Heineken
Allstate auto insurance features an actual car
teetering on the edge of the parking garage in Marina Towers,
a famous landmark in the center of downtown Chicago. Yikes. Â |Â Auto Insurance
DHL – No size limits
Ipod Agency: TBWA\Media Arts Lab
Tarantino’s Kill Bill In Auckland, New Zealand, Bloody looking red paint squirts from Uma Thurman’s sword. As you can see this ad involved 2 hire cars below.
Get Organized Agency: OfficeMax Branding Team, Naperville, USA.
OfficeMax is an office supplies retailer based in USA and they are teaming
up with Peter Walsh to make you organized this coming spring.