Another Freebie for you guys, exclusive on Photoshopcandy. Chocolate factory theme with a hint of that good old vintage feel. Creating this takes a few simple steps. Here is a tip or two on how to get that subtle vintage background texture. Create a Solid or Gradient background layer in Photoshop, then go to FILTER>NOISE>ADD NOISE  - Type in 3% , select the Gaussian option and the Monochromatic option and click ok. Now you can add any pattern you want above the layer you just created. Now, on the “pattern layer” (in my file this would be the layer with the stripes) go to the layers panel select the “Soft Light” Blending mode from the drop down menu. Now you should be able to see the noise effect right through your pattern. Play with the colors of your pattern till it looks right. Have fun with it – It’s Photoshop!

INFO ABOUT THE DOWNLOAD FILE
• Cleanly layered psd file
• File dimensions 2000px width by 2000px height
• PhotoshopCS2

Preview Full:
Chocolate Factory Background in JPG format here

Download the PSD file by clicking on this button:

File user license: This File can not be re-sold or re-distributed. You may use it on your personal or client projects.

I will take you through some basics which I think are essential for a creative ad design. Remember, there are many ways to get the job done and several techniques to get the creative juices flowing. In this article,  I will share one way to go about it and I will include some relevant ideas that you may find helpful.

Before I begin, just to get your brains thinking take a look at these 2 images below,

Ouch.

Modern Day Pacifier (Istockphoto)

Pretty creative eh? I do not know who did the work on top, but if you do, you can leave a comment letting me know.

ok…now we can begin.

Market Research:
Make sure you know your audience.  The company’s main goal is usually to sell something to their target market.  If you are working for a client who has already done market research for the company, try to get as much information from them as you can.  If you don’t know who you are trying to attract, it may be hard to communicate.  If you are trying to sell “Humous” to people in Denver, you will need a different approach then the one you would take while trying to sell “Humous” to people in the middle east.

Focus on 1 selling point:
What is the  company trying to sell? Sometimes it is a product and sometimes it is a service, and sometimes they may be trying to sell a message to the minds of the public ( i.e., an awareness – this is usually for Non-profit organizations) . Write a list of all the product’s selling points.  There are 2 general paths:

1. POSITIVE: List the positive points of the product/service
2. NEGATIVE: List the negative points if  someone lacks the product/service

The positive path is usually the way to go.  Now, it’s time to choose the most suitable  point to focus your ad on. Focus on 1 strong point.  This point will be your “Selling Point”.  Which point to choose will depend on the market research and other various company factors.

Concept/Brainstorming:
Now that you have your “Selling Point”, you need to start brainstorming ideas with this “point” in mind.
This concept done here below is for SOHO high heels.  I would say that their selling point is that they offer “very high heels“. 
As you can see they focused on that 1 point and they get the message across. With a sense of humor of course. Which is good. People like to laugh (-:

Advertising Agency: Wirz/BBDO, Switzerland Creative Director: Matthias Freuler Art Directors: Kim Sokola, Rahel Boesinger Photographer: www.svengermann.ch Retoucher: Daniel Bracher

Focusing on more than one selling point could sometimes lead to a mess, so be careful. Some clients would really like to sell everything that they offer in one single ad, which is great, if it was possible, but I think focusing on “one point” and emphasizing that point is the way to go. As they say: “Less is More”.  People can only grasp a certain amount of information at once. Ok,  I hope I was clear, now, let’s try doing one of our own. Imagine the company name is WooGlue and for this example your “selling point” is “Very Strong Glue”. Now Spend time brainstorming up a long word list of everything you think of when you hear the word “strong”.  Even if it sounds weird at first.  Don’t throw it away till it’s final. You never know what other ideas this can trigger from each word. Then after you have a nice long list of word, you can work on trying to combine some of the “strong” related words that you came up with and the glue itself. The bottom line is to portray the glue to be very strong.

QUICK SAMPLE  BRAINSTORMING LIST OF things that come to mind when I heard the word “strong”:
Superman
Vodka
Barbells
Bungee Jumping Cord
Ants
Nails/Screws
MightyMouse
Bricks/ rocks
Cement

ok, for this example, I chose to work with cement. I  am going to try to creatively combine  ”Cement”  with “Glue” in an attempt to portray WooGlue as being very strong. Cement is pretty strong – so for this example I will go with it.  If you can think of a stronger substance that may work even better.  Glue being as strong as cement is an exaggeration and that is exactly the point that will drive the message home. Now remember, I am doing this on the spot.  A relatively short time has been spent on this “cement /glue combination”  The more time you spend, chances are that more ideas will come to you (-:

What came to me was the following concept: A cement mixer Truck with the “WooGlue”  logo on it and a little glue dripping out of the back instead of cement….and the text could say something like this:
“When Cement lets you down. WooGlue”

That is just my example, but the sky is the limit…

Some things to try and play with…

• Use of sense of Humor
• Use of Major Exaggeration
• Be Literal with words

Execution:
Once you have the image and copy in your head or in mockup version, it’s time to get into Photoshop and really make this thing look beautiful!

Expanding the Campaign
Now that you have 1 good advertisement down – you can work on a set of ads that follow this same theme by replacing the cement mixer truck for something else. It takes time, thought and research, you will be surprised of what creativity can be achieved.

Remember, there are many ways to get the job done. In this article,  I shared one way to go about it. I hope this gives you insight and helps you – when you next approach an ad design/campaign.

If you think you can come up with a better ad for “WooGlue” then create one in Photoshop  and submit it to PhotoshopCandy  - I will aim to publish the good ads on Photoshopcandy Homepage.
Interested? send me a message
(WooGlue is not a real company – this project is for fun – ENJOY!)

Personal message to you: Thank G-d for the human mind. It’s a gift. Use it wisely. Use it for the good!

I know this video has been doing its rounds on the www, but anyone who hasn’t seen it, would probably like to. An interesting new approach to the laptop. A unique design concept by http://www.orkin-design.de/ .  You can watch the computer animated video presentation below to get a better picture of what it’s all about.  Apparently, it’s a 17 inch flat screen – a flexible OLED display that is capable of multi-touch. Flexible, meaning, you can actually roll it up! Kind of like sushi? How long will it be till this makes it to the stores?  Who knows…